Written Content material Is King Now Extra Than Ever (Right here’s Why)

Written Content material Is King Now Extra Than Ever (Right here’s Why)
Written Content material Is King Now Extra Than Ever (Right here’s Why)

You’ve likely heard the phrase “content material is king” earlier than. Chances are high, you discovered this text since you already know what it’s, and also you’re on the lookout for some methods to ante up your content material sport.

Effectively, the excellent news is you’re in the appropriate place as a result of content material advertising and marketing is rife with extra alternative now than ever earlier than.

We love making video content material, however let me let you know, it’s not as simple because it seems to file good, significant video materials. Not in comparison with what it takes to analysis and develop robust written content material. That’s why my workforce and I are getting again to producing extra written content material, whether or not that be on platforms like X (Twitter) or LinkedIn.

On this publish, I’ll stroll you thru among the most important observations and advantages I’ve seen you could implement in your personal content material.

Yaniv Masjedi

CMO, Nextiva

Their experience has helped Nextiva develop its model and total enterprise

Assist Me Enhance My Content material ROI

Why Deal with Written Content material?

As a result of it’s fast and efficient when in comparison with different kinds of media.

Now, don’t get the improper concept. There are too many improper methods to do written content material, however in case you construct a gentle tempo with the frequency of the content material you write, blended with sufficient high quality in what you write, then it’s protected to say that you just’ll be doing it proper.

Listed here are a couple of causes that written content material stays a higher-echelon technique for entrepreneurs:

  • Ease of Creation: Not like video, written content material requires much less technical preparation (e.g., lighting, modifying).
  • Speedy Suggestions: Social platforms can generate speedy viewers interplay, permitting for fast suggestions and quick content material iteration.
  • Scalability: Brief and snappy written items might be expanded into longer weblog posts or repurposed into video content material, amplifying their attain.

Perceive that written content material is simply pretty much as good as the hassle you place into it. Certain, you possibly can produce a bunch of crappy content material with AI, however it is going to severely hamper your outcomes. And now Google is beginning to downrank content that’s densely AI-produced or of poor high quality basically:

Google's criteria for quality content

That’s why we’re cracking down on our written content material. We’re doing this by going again to short-form written content material within the mode of social posts, and we’re seeing actually robust outcomes from it.

Key Takeaway: Begin by specializing in brief, impactful written items. Use social media suggestions to refine and broaden your high quality content material technique. Whether or not it’s a tweet that resonates or a short LinkedIn publish, the secret’s to establish what engages your viewers and scale it throughout channels.

10X Content

Associated Content material: Google E-E-A-T: Boosting Content material Credibility and SERP Rating

Leveraging Content material Throughout Platforms

A strategic method to content material entails not simply creation but additionally clever distribution. Profitable entrepreneurs repurpose high-performing written content into movies, weblog posts, and even podcast episodes, thereby maximizing attain throughout platforms like YouTube, Fb, and Instagram:

Repurposing Content: Turn One Piece of Content into New Power

Listed here are a couple of methods of repurposing content material that has labored rather well for us:

  • Broaden on Success: Convert high-engagement tweets into in-depth weblog articles or movies.
  • Cross-Platform Adaptation: Adapt and repurpose content material for various platforms, tailoring the message to the medium (e.g., turning tweets into LinkedIn movies).
  • Omnichannel Presence: Guarantee a constant, participating presence throughout all related platforms, enhancing your model’s visibility and engagement.

omnichannel marketing strategy

Key Takeaway: Determine your top-performing written content material and assume creatively about how it may be tailored throughout totally different codecs and platforms. This not solely extends the lifetime of your content material but additionally broadens its enchantment to totally different viewers segments.

Associated Content material: How you can Create a Excessive-Efficiency Content material Advertising Technique for 2024

Natural Attain and Platform Dynamics

The selection of platform performs an important function in content material technique. Platforms like X (Twitter) and LinkedIn supply substantial natural attain, making them prime venues for written content material:


Entrepreneurs with a knack for writing discover these platforms particularly conducive to constructing engagement and establishing thought management.

Right here’s why written content material is king in the case of natural attain:

  • Focused Audiences: Platforms like LinkedIn cater to B2B audiences, whereas X’s various person base presents broad engagement alternatives.
  • Engagement Over Time: Constant posting of high quality content material can rehabilitate and improve your algorithmic visibility, rising natural attain over time.
  • Platform-Particular Methods: Tailoring content material to the distinctive dynamics of every platform can considerably enhance engagement and attain.

Key Takeaway: Focus your social media methods on platforms the place your content material naturally resonates with the viewers. Common, high-quality postings will steadily improve your visibility and engagement by improved algorithmic attain.

Constructing Consistency and High quality

The journey in the direction of content material mastery is a marathon, not a dash.

Partaking audiences and constructing belief requires constant effort and a dedication to high quality. Over time, this dedication pays dividends within the type of elevated engagement, stronger model loyalty, and larger content material virality.

Listed here are among the core ways in which we preserve our content material constant and flowing:

  • High quality Over Amount: Put money into creating content material that gives actual worth moderately than flooding channels with mediocre posts.
  • Viewers Engagement: Take heed to your viewers’s suggestions and let that dictate your content material plan and evolution.
  • Endurance and Persistence: Perceive that constructing a loyal viewers takes time. Common, high quality content material will ultimately yield a community impact, amplifying your attain.
  • Restricted Use of AI: We use AI and it helps pace up so many elements of the content material course of. However we’re not within the enterprise of getting instruments like ChatGPT or Deciphr simply vomit a bunch of written materials all over the place with out us fine-tuning it first. With regimented use, AI might be extremely highly effective at serving to you produce content material at scale with out sacrificing high quality.

Key Takeaway: Decide to constantly producing high-quality written content material. Use viewers suggestions as a compass to steer your content material technique, and be affected person as your efforts steadily construct momentum and engagement.

Final Ideas on Why Written Content material Is King

Written content material continues to be actually highly effective in the present day, and there’s no motive to deviate away from it.

However in an effort to get probably the most mileage out of it, it’s a must to put the correct quantity of time and sources into it. In the event you give attention to creating impactful written items, repurposing profitable content material throughout channels, and selecting the best platforms for dissemination, you possibly can considerably improve your digital presence and viewers engagement. There’s no bones about it.

With that, I encourage you to prioritize written content material (in case you aren’t already), as there’s an excessive amount of to be left on the desk in case you ignore it.

In the event you’re prepared to start out publishing high quality content material, Single Grain’s content material specialists may help!👇

Assist Me Enhance My Content material ROI


For extra insights and classes about advertising and marketing, try our Marketing School podcast on YouTube.