What Are The Alternate options To GA4 Monitoring?

What Are The Alternate options To GA4 Monitoring?
What Are The Alternate options To GA4 Monitoring?

GA4 is continuous its inevitable march to take over from Common Analytics, and the 1st July 2023 is developing rapidly. Shifting to GA4 is comparatively painless, however attending to grips with the reporting and integrations is one other matter. If you happen to’re nonetheless having issue you should utilize our free information to GA4 that will help you alongside.

There are alternate options although, so in case you are staunchly in opposition to GA4 or Google Analytics typically, there may be an alternate options for you on the market.

These listed beneath often have free variations, however many are restricted to a smaller variety of customers or pageviews per day. This can be high quality for some customers, however bear this in thoughts when wanting on the plans out there.



Matomo is an open-source analytics software, initially known as Piwik. There’s a Professional model for bigger web site (see beneath), however the fundamental model is nice in case you are focused on internet hosting your individual analytics or paying for the cloud internet hosting.


Internet hosting your individual analytics will lower down load speeds and just remember to can preserve all your information perpetually. It does require some data to arrange in addition to a server of some description although.

That is additionally in all probability the closest to Common Analytics you can get. The training curve is mainly non-existent for those who’re used to UA and you’ll import your present UA information as properly, making an ideal continuation as it’s phased out.

Very best For

Individuals who wish to preserve their Common Analytics information, significantly in case you have a protracted historical past. Additionally, those that don’t thoughts organising their very own server for internet hosting the analytics.

Piwik Professional

After the open-source model turned Matomo, the proprietary model – Piwik Professional – has developed right into a full analytics suite. It has developed from the free model to incorporate extra interactions, studies, integrations and extra.


Simple to make use of as with it’s free cousin, and properly supported because of the giant utilization worldwide. These integrations can bridge the hole between the free variations and different merchandise similar to Information Studio, Zapier, and so on.

Very best For

Bigger web sites who nonetheless wish to work collectively intently with different Google properties, together with Search Console, Advertisements, Information Studio, and so on.


A light-weight-weight and open-source analytics software, Believable isn’t free, however begins at 9 Euros a month, so gained’t break the financial institution. It additionally works properly with fashionable content material administration methods like WordPress and may import your earlier UA information.


Believable is GDPR compliant and doesn’t use cookies, so you’ll be able to stay GDPR compliant. It can be self-hosted to maintain web page speeds excessive and has good API entry for builders to make use of.

Very best For

These with full in-house groups, startups and others who is perhaps beginning small however have large ambitions.


Specializing in options for websites, apps and bodily places like warehouses, Mixpanel helps with a number of the largest names round – like Uber and Yelp. It’s arguably extra advertising led quite than uncooked analytics led, however that is nice for busy entrepreneurs.


That is scalable, safe and integrates with numerous different apps and companies. It could be a little bit pricey to get all the things arrange, however the usability greater than makes up for this.

Very best For

Bigger in-house advertising groups and extra complicated companies.


Different Issues

There are much more companies out there than these listed above, however there are additionally numerous enterprise varieties. It may be fairly troublesome to get what you want – particularly if your enterprise is younger – however take your time to pick out the proper one for you. In case you are nonetheless uncertain, we might help you determine and provides additional steerage with our help packages.

Listed here are a couple of factors which ought to assist information you when you’re deciding:

  • Ensure you aren’t oversold and you’re shopping for what you really need and can use.
  • Maintain your information retention time-frames in thoughts to see wider developments.
  • Attempt to personal the information you generate and be mindful how it may be used must you cancel a service.
  • Test integrations with what companies you already use, so that you don’t incur extra prices or the price of shifting extra companies.
  • Ensure the instruments are appropriate for you folks quite than having to spend hours on additional coaching.
  • Make sure the integrations are the place they’re wanted throughout your web site, apps, bodily places and different issues.

It won’t be excellent, however Common Analytics has been a staple of digital advertising for a few years, and it’ll be disappointing to see it go.

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