This KFC VR Recreation Is Performed Inside A Bucket Of Rooster

The extra factors you earn the extra IRL hen you get.

Kentucky Fried Rooster (KFC), the favored American quick meals chain, has launched a VR sport in Hong Kong, China that transported gamers to a KFC-inspired world the place they might earn real-world fried hen by finishing digital goals.

The “Bucketverse VR” expertise immersed gamers in a delicious-looking world impressed by modern-day Hong Kong wherein they have been tasked with accumulating digital fried hen. The extra digital poultry they collected, the extra real-world hen they earned. In response to the corporate, gamers had the potential to financial institution a $60 KFC money voucher as a present.

“We wish to invite Hong Kongers into one other dimension to take a short break from hectic metropolis life and embrace a world of creativity and enjoyable,” stated Ms. Janet Lau, the advertising director for KFC Hong Kong. “Everybody deserves a Krispy Break, and thru this marketing campaign, we hope to point out how the KFC model is right here to offer precisely that.”

“The sport is designed to be fun-filled and barely addictive – very similar to KFC’s scrumptious fried hen,” added Amy Cheng, artistic director at Edelman. “It’s nice when a model actively asks for progressive concepts outdoors of conventional communications, and the Bucketverse is an indication of this… Our partnership with KFC retains welcoming totally different concepts and we hope this new type of Finger Lickin’ Goodness amplifies their model promise to extra fried hen lovers across the metropolis.”

The KFC “Bucketverse VR” expertise was accessible at Hysan Place, Causeway Bay, in Hong Kong, China for a restricted time. For extra details about KFC’s previous immersive choices go to right here.

Function Picture Credit score: KFC