The variations between Google Analytics 4 (GA4) versus Common Analytics (UA)

The variations between Google Analytics 4 (GA4) versus Common Analytics (UA)
The variations between Google Analytics 4 (GA4) versus Common Analytics (UA)

For these of you which are used to Common Analytics (UA) you should have observed that Google Analytics 4 (GA4) is radically totally different.

Google Analytics 4 works very in another way from its predecessor. Though it comes with many new options, it has additionally suffered some criticism for perceived bugs and lacking some options from Common Analytics. This weblog will discuss the principle key variations between Google Analytics 4 and Common Analytics.

When will Common Analytics be deprecated?

Google has introduced that Common Analytics will cease processing hits on July 1st, 2023 for traditional UA properties.

Totally different Measuring Fashions

There are vital variations between how interactions are captured in Common Analytics and Google Analytics 4.

Common Analytics makes use of a session/pageview measurement, whereas Google Analytics 4 makes use of an occasion/parameter mannequin. Interactions are recorded as occasions. Subsequently all Common Analytics hit sorts turn into occasions in Google Analytics 4.

It is very important observe that occasions aren’t a brand new factor by way of Google Analytics. Additionally they appeared in Common Analytics. In Common Analytics every occasion would have an related class, motion, and label. These not exist in Google Analytics 4. The occasions in Google Analytics 4 have occasion parameters which are extra items of details about the motion (occasion) a person took. Numerous the occasion parameters are despatched routinely, comparable to page_title. There may be the choice so as to add extra occasions when wanted.

As the info fashions are very totally different in Google Analytics 4 in comparison with Common Analytics, Google recommends that you just implement new logic when establishing Google Analytics 4.

Elimination of Month-to-month Hit Limits

Common Analytics had a month-to-month restrict of 10 million hits. With Google Analytics 4 now we have seen the removing of month-to-month hit limits. Google Analytics 4 does have a restrict on the variety of totally different occasions that may be captured (500).

Free Connection to BigQuery

Lastly now you can have a free connection to BigQuery. Beforehand solely GA360 clients had been in a position to entry BigQuery freed from cost, and this was a significant distinction between the free and paid variations of Google Analytics.

When you have not used BigQuery earlier than you need to attempt it out because it permits very giant and complicated information units to be queried extraordinarily swiftly. By utilizing Large Question it takes the info out of Google Analytics and permits you to offers you the flexibility to analyse it with out the difficulty of sampling.

Ultimate Ideas

As could be seen from the above there are quite a lot of variations between Google Analytics 4 and Common Analytics. Right here at Koozai we suggest that you just perceive it totally earlier than you turn over utterly. We additionally suggest creating a brand new property to run alongside Common Analytics. If you need to search out out extra about Google Analytics 4 take a look at our newbie’s information to GA4.

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