The 7 Greatest Storytelling Movies

The 7 Greatest Storytelling Movies
The 7 Greatest Storytelling Movies

Implementing video into your advertising and marketing technique is without doubt one of the finest methods to advertise your small business. Nonetheless, not all movies ship the identical varieties of outcomes. To create a profitable video, you have to inform a compelling story — similar to with some other sort of content material. 

And compelling video advertising and marketing does work. In actual fact, 87% of video marketers advised Wyzowl that video has helped them generate leads. As well as, 89% of customers mentioned they need to see extra video from manufacturers in 2024. A lot of elements have contributed to this pattern, not least of which is the rise in reputation of video-based social media platforms.

Need some examples of nice storytelling you’ll be able to take inspiration from? We’ve acquired simply the ticket. Seize your popcorn, kick your ft up and benefit from the present. 

What Is Video Storytelling? Plus Key Elements To Think about

Video storytelling is the artwork of utilizing video to inform a story compellingly and engagingly. Typically, it includes mixing visible components, audio and textual content to speak a message to a particular viewers. In advertising and marketing, manufacturers can use video storytelling to get their level throughout to their prospects and encourage them to finish a desired motion. 

To efficiently inform a narrative utilizing video, there are a number of elements that should work collectively:

Narrative Construction

In conventional storytelling, you’ll be able to’t have a narrative that is mindless. Video storytelling isn’t any completely different, making it essential to comply with a story with a starting, center and finish. This construction helps to introduce the story, develop it and produce it to a decision — irrespective of how lengthy the video is.

Visible Components

This contains the usage of footage, animation, graphics and some other visible aids that may assist inform the story. Your selection of visuals ought to at all times align with the tone and message, working collectively to create a cohesive narrative.

Audio

Your video can embrace sound results, music and voiceovers to boost the storytelling. Audio components can set the temper, emphasize factors and make the video extra immersive for the viewers. For instance, a bubbly and perky voiceover works nice for upbeat tales meant to elicit emotions of pleasure and happiness. Alternatively, gradual, somber music can improve emotions of unhappiness and sorrow.

Characters

Whether or not they’re actual folks, animated figures or objects with persona, characters assist drive the narrative in the best path. Whereas not all movies have characters, they typically work higher when there’s a central protagonist who will help the viewers join emotionally with the story.

Message

Each story has a message or theme. In video storytelling, this message ought to be clear and compelling, guiding the viewers to a particular conclusion or name to motion. For instance, in order for you viewers to know how your model can profit them by way of a brief video, your message should be very simple and depart them realizing precisely what you need them to remove.

Modifying

Like all elements of content material creation, how a video is edited collectively considerably impacts the pacing and move of the story. Good modifying ensures the story progresses easily and retains the viewers engaged all through its entirety. 

Scripting

A well-written script gives the spine of the video. And not using a sturdy written narrative, the story can’t stand by itself. A script outlines the dialogue, motion and key factors that must be communicated. Having this define can work as a guidelines, making certain you accomplish all the pieces to make the video successful. 

Setting

Final however not least, the surroundings or location the place a narrative takes place provides context and depth to the narrative. When your viewers is aware of when and the place the story takes place, it helps set the scene and gives important background info and context clues that may end up in deeper understanding. 

Advantages of Utilizing Video Storytelling in Advertising and marketing

A model storytelling video has the ability to develop model consciousness and depart a long-lasting impression if carried out accurately. Listed below are a number of different benefits to utilizing this content material sort in your advertising and marketing technique:

Engagement

Individuals are simply distracted by the following factor. Partaking movies are inclined to seize consideration extra successfully than textual content or static photographs. Wyzowl discovered that 87% of entrepreneurs skilled elevated dwell time on their web site after incorporating video advertising and marketing. That is due partially to a video’s capability to make folks need to watch to the top both to study one thing new or uncover what is going to occur by the top with the narrative. On prime of longer view instances, video storytelling typically will get extra consideration on social media platforms. On LinkedIn, for instance, video posts may be shared 20 times more frequently than different varieties of posts.

Emotional Connection

Storytelling lets you convey feelings successfully, which connects with folks and helps foster loyalty towards your model. Usually, messaging relayed in a video format permits manufacturers to get to the center of their mission, evoking feelings that different varieties of content material don’t at all times trigger. Storytelling movies additionally interact a number of senses, together with listening to and sight, which may make viewers really feel like they’re a part of the storyline. This may make them extra prone to really feel an emotional connection in response. 

Memorability

Individuals usually keep in mind video advertising and marketing greater than different varieties of content material, particularly when telling a story that pertains to the viewers. Phrases are processed by your short-term reminiscence, which means they’re usually more durable to recollect sooner or later. Alternatively, photographs go proper into your long-term reminiscence, making movies simpler to recall in a while. Whereas written content material is essential for all advertising and marketing, video storytelling could stick together with your target market for longer intervals. 

7 Video Storytelling Examples

Let’s see these key elements and advantages in motion with a number of examples of nice storytelling:

Taylor and Francis

Animated movies don’t should be reserved for kids’s cartoons. Taylor and Francis proved this by utilizing movement graphics to inform a narrative about how a teacher-turned-attorney-turned-education-innovator and founding father of Assume Regulation modified how college students use essential considering abilities. This video makes use of model colours and enjoyable background noises to interact viewers whereas concurrently creating an emotional connection for folks with college students or educators wanting to enhance how they run their school rooms. 

Shopify

There are literally thousands of entrepreneurs around the globe. Shopify used one individual’s story to point out the influence its resolution can have on startups in any business. The video follows Jill’s Homestead, a nice leather-based items retailer, and the way it helped put a rural neighborhood on the map. From starting to finish, the video tells a fantastic story of what Jill’s Homestead does, the way it began and the way Shopify helped streamline the enterprise. The video focuses largely on the setting — a small rural city — and the group members concerned. All through, viewers study private tales from workers and prospects, exhibiting the center behind the corporate and its mission. 

Red Marker 

Pink Marker tells its model story from begin to end, introducing the problems it noticed prospects going through, how the group helped remedy these issues by forming an organization and ending with the options it presently presents customers. Whereas sharing its benefits and instruments, the enterprise additionally makes use of this video to spotlight the frustrations brought on by lengthy authorized processes in advertising and marketing, making it relatable to individuals who’ve skilled comparable conditions. 

Grammarly

Virtually anyone can perceive the stress, worry and eventual pleasure of writing and ending a time period paper. Grammarly used this common expertise for a video targeted on the advantages of utilizing its resolution for college initiatives. From the very starting, viewers are sucked into the story of a pupil’s writing course of and invested in whether or not she is going to succeed or fail. It helps folks type an emotional connection to the lady within the video, giving viewers members somebody to root for. Finally, the setting, scripting and modifying of the video make it straightforward to observe to the very finish and cheer as she will get an A+. 

Tower Hill Associates

This academic video makes use of nice scripting by telling a narrative inside a narrative. The principle narrative explains what Tower Hill Associates Insurance coverage is and the way it advantages its prospects. To elucidate this higher, the video introduces a state of affairs utilizing three most important characters who resolve to pool their cash to finish residence repairs collectively. Breaking down advanced processes by making them relatable and simpler to know creates a memorable and fascinating video for viewers. 

Nurse Practitioners Online

Nurse Practitioners On-line used this video to information viewers by way of the advanced technique of selecting out program choices and making use of for faculties, steps that may be actually aggravating for college students. It positions itself as a useful information whereas additionally talking to the significance of nurse practitioners, a solution to enhance the viewers’ confidence and make them really feel an emotional connection to the model. 

AIG

Proper off the bat, AIG evokes emotions of nervousness and unhappiness by introducing the troublesome state of affairs of a medical emergency inflicting sudden hospital payments, co-pays and misplaced wages. AIG makes use of this storyline to discuss the unlucky actuality that accidents can occur at any time and each day bills don’t pause throughout these robust moments. The narrative takes viewers by way of these eventualities to point out how the corporate will help cowl prices, bringing the video to a decision and inspiring the target market to achieve out for higher safety over their funds. 

Lights, Digicam, Motion

The following time you watch a film, TV present or YouTube video, take note of what elements seize your consideration and suck you in. It’s probably not simply the standard of the image or the quantity of explosives used (though a fantastic motion scene is fairly superior). In all probability, you’re most likely enthralled by the story advised and the feelings it evokes — whether or not that be worry, unhappiness, pleasure or a mixture of all three. 

You will have the items to inform a fantastic story. Now you simply have to put all of it collectively in a video format. Whether or not you’re an academic establishment wanting to achieve underrepresented pupil demographics or an IT firm wanting to discuss the significance of digital safety, video storytelling is the best way to do it.