stats and examples✔️ — Stripo.electronic mail

Gamified emails entertain your viewers, making them a improbable instrument to spice up your open charges and encourage subscribers to attend on your newsletters. Whether or not you wish to launch a vacation electronic mail marketing campaign or ship a message with instructional content material, gamification will brighten up your emails and provides gamers a way of accomplishment. 

On this article, we’ll share some statistics, provide methods to use electronic mail gamification, and present the very best examples to provide you inspiration on your future campaigns.

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Electronic mail gamification statistics it is advisable learn about

We’ve handpicked some electronic mail gamification statistics and insights that will help you perceive how video games can deliver your electronic mail advertising and marketing campaigns to the subsequent stage and have interaction your viewers:

  • gamified emails can increase your open fee by as much as 30% (Uplers); 
  • Stylus, one of the vital in style Ukrainian retailers, added recreation components to the St. Patrick’s electronic mail collection. In consequence, the corporate boosted its income by 15% (Promodo);

Email Marketing Gamification Example

(Supply: Promodo)

  • recreation components in your emails allow you to extend the common test by 15% (Inbox Advertising);
  • you possibly can increase consumer engagement by 48% with the assistance of game-based motivation (WebTribunal);
  • gamified reward applications for electronic mail advertising and marketing campaigns improve buyer lifetime worth by 48% and conversion fee by 15% (Smile.io);
  • loyalty applications with recreation components drive a 3x enhance in buy frequency (LoyaltyLion);
  • wheels of fortune have a 13.23% conversion fee in comparison with common electronic mail popups — from 5.10% to 7.65% (OptiMonk);
  • electronic mail gamification can assist you enhance conversions by 2.5 occasions (Stripo).

Email Marketing Campaign with Game Elements

When to use electronic mail gamification 

If you’re nonetheless questioning the right way to implement gamification into your electronic mail advertising and marketing technique and entertain subscribers, we’re right here to assist. Try the very best methods to use electronic mail gamification for companies:


  • Vacation electronic mail advertising and marketing campaigns

The vacation season is a wonderful time to deliver some pleasure to your emails and stand out from tons of of different promotional messages in your subscribers’ inboxes. Even if you wish to present the identical reductions or particular offers as your opponents, folks might be extra glad to “win” these gives by fixing a puzzle, finishing a quiz, or spinning a wheel.

Gamified Template for Your Next Email Marketing Campaign

(Supply: Stripo template)


  • Reactivation electronic mail marketing campaign

If it is advisable re-engage inactive subscribers, recreation components in emails could make folks really feel valued and appreciated when attaining one thing. 

Check out this wheel of fortune from Bobbi Brown. Right here you possibly can see each “Attempt once more” slots and profitable ones with reductions and free merchandise. Such emails encourage subscribers to attend on your newsletters and work together together with your model extra typically.

(Supply: Electronic mail from Bobbi Brown)

Prospects are getting bored with conventional rewards like free transport, promo codes, or reductions on their subsequent orders. Providing subscribers to play a recreation to win prizes is an effective way to maintain them loyal and engaged. In case your emails are thrilling sufficient, your clients will ahead them to buddies, serving to your electronic mail record develop. 

As an example, 100% PURE, an natural make-up model, enabled clients to earn bonus factors for varied actions — referring buddies, following the corporate on social media, writing opinions, and many others. In consequence, the model generated $244 000 further income from referrals and drove a 3x enhance in buy frequency.

Gamification Motivates Customers to Use Loyalty Programs

(Supply: Electronic mail from 100% PURE)

How typically do clients react to your survey invitation emails and share their suggestions? In case your reply is “Not so typically as I might want,” we advocate you equip your surveys with recreation components to entertain your subscribers and persuade them to share their ideas with you.

Gamification Leads to Long-Term Customer Engagement

(Supply: Stripo template)

Keep in mind that instructional and insightful content material shouldn’t be boring to learn. The typical human consideration span is about 8.25 seconds, so your process is to make your instructional content material partaking sufficient to stimulate subscribers to proceed studying your electronic mail and study one thing new. 

Including a aggressive component to your emails is a wonderful means to assist subscribers monitor their progress.

Educational Email Campaigns with Game Elements

(Supply: Electronic mail from Grammarly)

High electronic mail gamification examples to make your upcoming marketing campaign a hit

Now that you simply perceive why you need to implement gamification into your campaigns and when to ship such emails, let’s check out the brightest examples of gamified emails. 

1. Wordlemail by Mailmodo

Wordle, a popular online word game, has round 3 million gamers throughout the globe, 2 308 attainable solutions, and 12 545 allowed guesses. Impressed by this profitable recreation, Mailmodo created Wordlemail to let customers play Wordle instantly of their electronic mail.

After subscribing to Wordlemail, you’ll obtain a brand new Wordle every day. There isn’t a have to observe any hyperlinks or go to third-party web sites — you possibly can play proper in your inbox.

(Supply: Electronic mail from Mailmodo)

By the way in which, if you wish to slender down the attainable reply, the best starting word is SALET (which suggests a light-weight medieval helmet). Different efficient openings embody phrases like AUDIO, CRATE, SLATE, CRANE, and REAST.

2. Scratch card by Bose

Scratch playing cards could be a enjoyable and fascinating option to provide reductions to your subscribers. Whether or not you wish to promote your seasonal marketing campaign, on-line course, or new merchandise, scratch playing cards will assist you to create a buzz of pleasure and anticipation. Persons are curious to find what’s hidden behind these mysterious playing cards, so they’re extra more likely to work together together with your emails.

Bose, an audio tools firm, used scratch playing cards in emails as a part of their Black Friday sale. A easy but efficient option to promote your gives.

(Supply: Electronic mail from Bose)

3. Quiz by Skillshare 

Quizzes could make your emails extra personalised and priceless to your subscribers. Take into consideration questions related to your model and clients to encourage them to learn your electronic mail to the tip. 

Skillshare used a quiz to assist customers get class suggestions based mostly on their temper. I answered three multiple-choice questions and bought three lessons to select from (fairly related, to be trustworthy).

(Supply: Electronic mail from Skillshare)

Moreover entertaining your viewers and selling your merchandise, quizzes could be a improbable instrument to encourage cross-channel engagement. After taking a quiz by Skillshare, I bought redirected to their web site to choose one of many really helpful lessons.

Gamified Training to Engage Your Audience

(Supply: Skillshare)

4. Slot machine by Pizza Hut

Prompt rewards, an opportunity to hit the jackpot, and an adrenaline rush — that’s all about slot machines which are extremely addictive. No worries, slot machines in emails are safe-to-use :). Allow your clients to tug the lever and win their low cost, free transport, or a present card — the selection is yours. 

Pizza Hut let subscribers use a slot machine to win 10 to 50% off their subsequent on-line order.

Email Marketing Gamification Examples for Customer Retention

(Supply: Electronic mail from Pizza Hut)

5. Spin to win by MAC Cosmetics 

A wheel of fortune is without doubt one of the hottest but partaking recreation mechanics for emails. You possibly can provide reductions, certificates, free transport, product samples from a brand new assortment unavailable to the general public, and many others. Your subscribers should click on a single button and wait for his or her prize to seem. Add a “Attempt once more” slot to ignite a way of curiosity and competitors.

On this instance, MAC Cosmetics gives clients to spin the wheel and get an opportunity to win as much as 30% off sitewide.

(Supply: Electronic mail from MAC Cosmetics)

6. E book riddles by Penguin Random Home

Get your merchandise an emoji makeover! Whether or not you promote books, garments, info merchandise, or perhaps a service, you need to use such riddles to entertain your viewers and supply rewards for the right solutions. Simply ask clients to guess phrases, phrases, or product names from the emojis (do not forget that they need to be associated to your organization and the merchandise you provide). 

Penguin Random Home requested subscribers to guess probably the most famend books based mostly on the emojis. It’s a tremendous option to let clients have enjoyable, proper? 🙂

(Supply: Electronic mail from Penguin Random Home)

7. Predictions by Stripo

Who doesn’t love good predictions? Inform your subscribers what the upcoming month, season, or yr will deliver them, and do it in a enjoyable means. In our electronic mail, we provided recipients to click on the component they like probably the most and get a humorous prediction together with a useful hyperlink to satisfy it.

(Supply: Stripo template)

Wrapping up

Electronic mail gamification can entertain recipients, increase open charges, and improve buyer engagement. From scratch playing cards and quizzes to riddles and wheels of fortune, video games are a superb instrument to create a way of accomplishment and make folks wait on your emails.

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