Samsung faucets a former Mercedes-Benz designer to guide its cell design group

Samsung’s cell division has a brand new design chief. On Friday, the corporate the appointment of Hubert H. Lee to move up its Cellular eXperience (MX) Design Crew, the unit answerable for designing a few of Samsung’s most seen merchandise, together with its flagship Galaxy S collection telephones. Lee joins the electronics large after a stint because the chief design officer of Mercedes-Benz China, a place that noticed him lead the automaker’s design groups in China and the US. “His distinctive and visionary perspective will assist form the feel and appear of Galaxy, constructing on the distinct design ethos that customers know and love,” Samsung stated.

It can in all probability be not less than a 12 months earlier than we see Lee begin to depart his mark on Samsung’s merchandise. of the corporate’s subsequent Galaxy S collection telephones recommend they’ll look rather a lot like their Galaxy S22 predecessors. What’s extra, with the best way smartphone growth timelines work, Samsung has doubtless already settled on a design for its 2024 flagship. Even then, don’t anticipate dramatic adjustments; from a design standpoint, telephone corporations have performed it protected for . Nonetheless, Lee may push for small however significant tweaks to Samsung’s design method — very similar to Evans Hankey did at Apple after Jony Ive’s departure.