Quest Black Friday Gross sales Quantity on Amazon Might Have Fallen In need of 2023
Information from Amazon US means that Quest headsets didn’t promote as effectively over Black Friday & Cyber Monday 2024 as in comparison with 2023.
Based mostly on information from Amazon US, in 2023 about 170,000 Quest headsets had offered within the 30 day window surrounding Black Friday and Cyber Monday. In 2024, that quantity was round 146,000 Quest headsets, representing a drop in gross sales quantity of 14%. This might not be consultant of different retailers.
That’s a stunning consequence contemplating Meta simply launched its new-and-improved Quest 3S, made a big worth lower to Quest 3, and had a flagship sport with recognizable IP (Batman: Arkham Shadow) prepared in time for Black Friday.
In the course of the 2023 vacation purchasing season, Meta was nonetheless promoting its growing old Quest 2 headset. That 12 months’s Black Friday deal on the most well-liked model of the headset (128GB) was simply $250 with a $50 present card, making the headset basically simply $200.
That proved to be extra fashionable on the time then this 12 months’s deal by which Meta was pushing the Quest 3S (128GB) mannequin for $300 with a $75 present card, representing basically a $225 buy.
That’s not an enormous distinction in value, and from a price standpoint, the Quest 3S is way and away definitely worth the $25 distinction. Nonetheless, worth isn’t the one issue; broader financial elements and offers on competing merchandise (to not point out modifications in curiosity in VR general) are all important extra variables.
In relation to the gross sales ratio between Quest 3S and Quest 3 throughout this 12 months’s Black Friday and Cyber Monday, the headsets have offered round 3:1, much like the ratio between Quest 2 and Quest 3 in 2023.
