Profitable Web site Migration: Improve in Key phrase Rankings

To attain the specified outcomes, we carried out a complete migration technique. Our method concerned the next key steps and actions:

Kick-off and alignment

We initiated the challenge with a spherical of introductory calls to know the model necessities, targets, and expectations. The invention name is without doubt one of the essential elements of the method. It permits us to align our technique with the shopper’s imaginative and prescient and create a collaborative roadmap for the migration.

Listed below are the principle questions we requested our shopper to get all the required data required to construct a stable technique and keep away from errors or misunderstandings.

  • Why are you migrating?

  • What targets do you need to obtain with this migration?

  • What does a profitable migration imply for you, and what particular Key Efficiency Indicators (KPIs) will you utilize to measure that success?

  • What kind of migration are you contemplating (e.g., platform, area)?

  • What’s your present platform, and what’s the brand new one for re-platforming?

  • Have there been any notable adjustments to the web site prior to now that we should always pay attention to?

  • What number of international locations and languages are half of the present setup, and the way does this evaluate to the variety of international locations and languages within the deliberate new setup for the migration?

  • Who might be our main contacts, each inside and outdoors your workforce, particularly with builders?

  • Can we entry instruments like Google Analytics and Search Console for evaluation and historic information dealing with?

  • Are there any obstacles in web site crawl, like blocked components or customized headers?

  • Are there plans to alter the knowledge structure?

  • Are there adjustments to the content material technique as a part of the migration?

  • Are there any authorized or compliance issues that have to be addressed in the course of the migration?

If you would like further insights on how one can begin your shopper relationship in one of the simplest ways, try Moz’s 30 questions for attending to know your Website positioning purchasers.

Defining the Scope of Work and crafting a tailor-made roadmap

Drawing insights from the responses and aligning with model necessities, we outlined the Scope of Work (SOW), clarifying all of the actions and sources wanted to efficiently full the migration.

In outlining our actions, we prioritized shopper requests and recognized gaps in further Website positioning actions. As Website positioning specialists, we emphasised that some actions, even past preliminary requests, play a significant function throughout transitions like migrations. Addressing these strategically at this stage ensures effectivity and prevents the necessity for future adjustments, saving each time and sources.

As an example, we really helpful optimizing the knowledge structure, usually ignored, to reshape information and product group. Concurrently, we highlighted the significance of enhancing product names for Website positioning and utilizing them to create an optimized URL taxonomy that’s extra descriptive and Website positioning-friendly, thus maximizing the potential of their present product suite.

The ultimate SOW was break up into 4 sections, similar to completely different phases of the migration course of.

  1. Pre-migration planning: Gathering all the info and knowledge we would have liked from the YNAP web site, agreeing on KPIs and metrics to enhance, and auditing the present web site. This was used to tell all of our actions and choices within the subsequent phases of the migration. Crafting an in depth checklist of necessities for the brand new Shopify web site to be finest optimized.

  2. Pre-migration preparation: Utilizing all of our information from the planning, we ready for the launch of the brand new web site and the migration from the outdated to the brand new.

  3. Web site launch: Hyper-care help all through the web site launch day, with vital Website positioning checks to make sure the web site was completely crawlable, indexable, and optimized.

  4. Publish-migration help: A closing audit of the brand new web site and a overview of all agreed metrics.

For every part, we included all the required actions. You’ll find a extra detailed breakdown within the planning section part beneath.

Subsequently, we crafted a customized and collaborative roadmap on to successfully visualize, monitor, and monitor the progress of actions assigned to every workforce.