Outsource Content material Writing: Complete Information

What Is Content material Writing Outsourcing?

Content material writing outsourcing is while you rent a 3rd get together—like a content material advertising company or freelance author—to jot down content material for you. 

For instance, say your purpose is to publish 30 B2B articles per 30 days in your small enterprise weblog. You may outsource the writing to save lots of your workforce time. To allow them to concentrate on different duties. 

A Google seek for “rent B2B small enterprise freelancers” returns quite a lot of freelancer marketplaces and companies for outsourcing writing. And different duties. 

A Google search for “hire B2B small business freelancers” returns a variety of freelancer marketplaces and agencies for outsourcing writing.

Advantages of Outsourcing Content material Writing

  • Price-effective: Outsourcing content material might be less expensive than hiring full-time, in-house writers since you solely pay for the content material you want. With out further overhead prices. Like salaries, advantages, and workplace house.
  • Helps scale content material manufacturing: Outsourcing lets you simply scale your content material manufacturing up or down primarily based in your wants. With out hiring or managing an in-house workforce.
  • Numerous vary of expertise: Working with a various workforce of writers from totally different backgrounds can convey contemporary views and insights to your content material. Enhancing its high quality. And enchantment.
  • Time financial savings: By delegating content material writing duties to exterior professionals, you liberate time in your inside workforce to concentrate on core enterprise actions
  • Sooner turnaround: With devoted writers working in your content material, you’ll be able to count on quicker turnaround occasions. In comparison with dealing with every little thing in-house.

Ought to You Outsource Content material or Preserve It In-Home?

Whether or not you outsource content material or create it in-house is determined by your wants. 


Outsource Content material

In-Home Writers


Lack of specialised information or expertise in-house

In-house workforce possesses the mandatory experience


Price-effective in comparison with hiring full-time employees

Potential value financial savings from utilizing present workforce

High quality Management

Guaranteeing constant high quality could also be difficult

Direct oversight allows stringent high quality management


Delicate data requires reliable companions and NDAs

Inner workforce helps guarantee information safety and confidentiality

Time Constraints

Tight deadlines require fast turnaround

Flexibility to handle timelines internally


Relinquishing some management over content material creation 

Full management over content material technique and execution


Simply scale manufacturing up or down as wanted

Restricted by inside assets and capability

Outsource Content material Writing

Comply with these steps to efficiently outsource content material writing in your model. 

1. Determine Your Objectives

First, decide why you need to outsource content material writing. Setting objectives in your content material advertising technique will show you how to establish the varieties of content material you’ll want. 

For instance, in case your purpose is to enhance natural site visitors, you may outsource these content material sorts: 

  • search engine optimization weblog posts
  • Evergreen content material
  • Visitor posts
  • Social media posts
  • Electronic mail newsletters 

If you wish to generate leads, you would outsource: 

  • Ebooks/white papers
  • Press releases
  • Product-focused weblog posts 
  • Case research 
  • Webinars 

Defining your objectives forward of time may also show you how to supply the suitable expertise. And successfully talk assignments. 

Setting key efficiency indicators (KPIs) is vital when outsourcing content material writing. This might help make sure the work meets your expectations. And is contributing successfully to your enterprise objectives. 

Content writing KPIs to track are conversions of sales and leads, page views, time on page, return on investment, social shares, lead generation, organic traffic, keyword rankings, customer feedback, backlinks, click-through-rates, user engagement.

Take into account these KPIs:

  • Engagement metrics: Observe web page views, time on web page, and social shares
  • search engine optimization efficiency: Monitor key phrase rankings, natural site visitors, and backlinks
  • Conversion metrics: Measure conversion fee and lead technology
  • Buyer suggestions: Collect suggestions via surveys, feedback, and evaluations
  • Price metrics: Calculate value per article and ROI

2. Decide the Sort of Author You Want

Writers are available in all kinds. 

Together with:

  • search engine optimization writers: These writers create content material to assist web sites and blogs rank within the search engine outcomes pages (SERP)
  • Technical writers: Directions, paperwork, how-to manuals, and incessantly requested questions. For instance, a technical author may create a step-by-step information for implementing software program. 
  • Copywriters: Gross sales specialists who create advert, net, and social media copy. To generate leads. Consciousness. And gross sales. 
  • Person expertise (UX) writers: Content material that guides the consumer expertise. For instance, UX writers may write directions and tooltips for a software program funnel. 
  • Electronic mail advertising writers: Emails, promotions, bulletins, and affords
  • Social media writers:These writers specialise in capturing an viewers via platform-specific traits and options. Like leveraging hashtags and related lingo. 
  • Thought management writers: Content material primarily based on a singular standpoint. To construct authority in your area of interest. Thought management items can be utilized for gross sales, engagement, promotion, and even search engine optimization. 

You’ll additionally need to think about talent stage. Do you want an skilled? Or is it a beginner-friendly matter {that a} newer author can deal with? This will have an effect on your finances. As extra skilled writers usually cost extra. 

3. Choose the Particular person Accountable for the Outsourcing Course of

Outsourcing usually frees up the time of your in-house workforce. However that doesn’t imply it’s a set-it-and-forget-it resolution. 

Designate a lead in your outsourcing efforts. To deal with these duties:

  • Content material sorts and matters: Will you outsource weblog posts, net copy, social media posts, or e mail advertising? What matters will you cowl? 
  • Content material briefs: Write briefs that define what ought to and shouldn’t be included within the content material 
  • Rent freelance expertise: Publish a job or supply writers, vet expertise, and handle the contracting course of
  • Handle communications: Oversee communications. From sending new assignments to answering questions on ongoing tasks.
  • Assessment/edit outsourced content material: Assessment the standard of completed content material. And request revisions if mandatory.
  • Develop processes and documentation: Write freelancer pointers. And coaching supplies.

These duties might fall on totally different workforce members. Relying on the dimensions of your content material operations. Communicative, organized, and detail-oriented workforce members are important to outsourcing success. 

4. Finances for Content material Outsourcing

When you’ve established your objectives and tips on how to measure them, it’s time to set a finances. 

Take into account the next elements to find out an sufficient finances:

  • Will you utilize a content material outsourcing platform that fees membership charges? Or commissions?
  • Do you propose to pay by the phrase, the article, or the hour?
  • Does the speed change primarily based on the variety of revisions?
  • What stage of expertise would you like your freelancers to have?
  • Do you want somebody with specialised experience? Word that this could have an effect on your prices. For instance, authorized and medical writers might cost extra.

Thirty-four % of companies spend $1,000 to $5,000 on outsourced content material every month. In accordance with Semrush’s State of Content material Ops and Outsourcing Report. 

Thirty-seven percent of businesses spend below $1,000 on outsourced content each month, thirty-four percent of businesses spend $1,000 to $5,000, while five percent spend over $30k

Your finances will rely upon the kind of content material you want. Author experience. And area of interest. 

Right here’s an thought of what totally different freelance writers cost, in keeping with Upwork

  • Technical author: $20-$45 per hour
  • Social media author: $25-$40 per hour
  • Content material author: $15-$40 per hour
  • Copywriter: $19-$45 per hour
  • search engine optimization author: $15-$35 per hour
  • Grant author: $35-65 per hour 
  • Weblog author: $15-35 per hour 

5. Select the Proper Content material Outsourcing Associate

There are alternative ways to outsource content material writing.

Choices embrace:


This is likely one of the most typical strategies of outsourcing writing duties. There are a selection of freelancing platforms (extra on that later) the place yow will discover proficient writers. 

However you can also attain out to freelancers immediately. On websites like LinkedIn. 

Right here’s how: 

Search “freelancer,” “freelance author,” or “freelance + [niche]” on LinkedIn to search out potential candidates. 

LinkedIn results for "freelance writer"

Alternatively, put up advertisements for freelance writing jobs on widespread boards like:

Hiring freelancers is an efficient possibility for firms of all sizes. It lets you negotiate contracts and charges with freelancers immediately.


Content material advertising companies provide in depth content material advertising options. 

When you have the finances however lack the inner workforce, a content material company can take possession of your content material advertising efforts. 

Content material advertising companies can usually deal with all facets of content material creation. 

Together with: 

  • Content material technique
  • Outlines
  • Content material briefs 
  • Writing 
  • Modifying 
  • Author administration 
  • Efficiency monitoring

Many companies can act as a third-party advertising workforce if wanted. Others might solely provide writing companies. Decide your wants and discover an company to match. 

Content mills vs content marketing agencies. Content mills: content quantity over quality, lower writer rates, little content research, tight turnaround times, short-term impact. Agency: content quality, better writing rates, strong content research, industry best practices, long-term impact.

Content material Mills

Content material mills, additionally known as content material farms, concentrate on amount over high quality. These platforms make use of freelancers to supply mass portions of content material. Should you want a considerable amount of non-specialized content material, that is an inexpensive strategy. 

The draw back is that you just often can’t handpick your freelancers. Or discover writers with area of interest experience. 

As a result of content material mills are typically extra inexpensive, the writers are additionally often paid much less. This implies many freelance writers are simply beginning their careers once they work for content material mills. 

All of this usually means you get much less skilled and fewer specialised writers. 

Area of interest Consultants

If experience is what you’re after, concentrate on discovering area of interest consultants. This might help you produce high-quality content material written by {industry} specialists. 

However you’ll must finances accordingly. 

In accordance with the Editorial Freelancers Association, medical freelance writers make $82.50 to $110.00 per hour. Whereas non-specialized, work-for-hire writers make $50 to $79 per hour. 

Should you can commit the money and time, discovering an skilled author can positively affect your content material past how properly it’s researched. 

It may additionally show you how to reveal E-E-A-T (Expertise, Experience, Authoritativeness, and Trustworthiness). Which is a part of Google’s framework for assessing content material high quality. (Not part of its algorithms, however an important directive given to human search high quality evaluators who work for Google.) 

That is particularly vital for “Your Cash or Your Life” (YMYL) matters. Like finance, medical, and health-related matters. 

e-e-a-t stands for experience, expertise, authoritativeness, and trustworthiness. Google judges pages based on the credibility of the page, author, and website. y-m-y-l stands for your money or your life. refers to pages that could potentially impact a person's future happiness, health, financial stability, or safety.

Should you publish YMYL matters, it may very well be price budgeting extra for extremely skilled writers. 

6. Vet Writers with Take a look at Assignments

Whether or not you require a check project is as much as you. The author might have sufficient related examples of their portfolio that you just really feel assured hiring them on the spot.

In some circumstances, it might nonetheless be useful to ask writers to finish a writing check. Earlier than hiring them for a challenge. 

Preserve the check brief. And think about compensating writers for the work. This might help enhance the standard of candidates you obtain.

The check ought to measure the freelancer’s writing skills. Like grammar, spelling, and logical move. And likewise mirror your content material wants. 

For instance:

  • Should you’re in search of area of interest experience, ask them to include {industry} information right into a check article
  • Should you’re in search of an search engine optimization author, ask them to include key phrases right into a check article and format anchor textual content 

Present particular directions. Like phrase rely, key phrases, model voice, topics to handle, and hyperlinks to incorporate. This may show you how to gauge how properly they comply with course. And in the event that they’re a match in your model. 

7. Set up Communication and Workflow

Set up your outsourcing workflow early within the course of. So your outsourcing lead and your freelancers have a easy system in place. 

  • Create a content material calendar: Your content material calendar ought to define all of your upcoming content material. And designate what needs to be outsourced. 
  • Set up your communication move: This contains deciding which workforce member manages freelancer communications. And setting a cadence for these communications.
  • Set deadlines: Set deadlines for drafts and revisions. And make them clear to your outsourcing associate. Relying on the scope of the content material, deadlines could also be wherever from one week to at least one month.
  • Outline your invoicing course of: Guarantee freelancers know when and tips on how to submit invoices. And when these invoices can be paid. 

Ideally, these processes can be clearly outlined in your contracts. 

To guard your organization and respect your freelance expertise, draw up a contract. And ensure somebody with authorized experience and credentials evaluations it.

Typically, an outsourced writing contract ought to embrace:

  • Description of companies: What sort of content material they’ll write. And what web site they’ll write for.
  • Expectations: Manufacturing expectations. Just like the variety of articles required. And phrase rely. 
  • Cost phrases: Charges, how usually they’ll be paid, and when and the way you’ll ship funds
  • Rights: Who has possession rights over the content material
  • Attribution particulars: Whether or not the author can have an creator byline on content material they produce. And what data that byline will embrace. Like whether or not they can hyperlink to their very own web site of their byline.
  • Phrases and circumstances: Confidentiality settlement, non-disclosure agreements, non-compete phrases, contract termination phrases, and different relevant phrases and circumstances 

To make sure you embrace the suitable phrases and clauses, seek the advice of your authorized workforce or use a web-based contract service. 

As soon as your contract is ready, get signatures from related events earlier than you start outsourcing work. 

9. Generate Subject Concepts

Whether or not you rent freelancers or a content material company, you or somebody in your workforce will seemingly want to supply the content material concepts. 

To establish content material concepts, use Semrush’s Subject Analysis device. 

Open the device, enter a subject thought, and click on “Get content material concepts.”

For this instance, let’s say you want content material for a pet grooming web site.

The device will generate varied concepts associated to pet grooming. 

Content ideas related to "pet grooming" in Topic Research tool

Click on on an thought to see extra particulars. Together with “Subtopic Quantity.” That is the key phrase search quantity—the estimated variety of Google customers looking out this time period every month. 

Greater Subtopic Quantity signifies extra curiosity in that matter. 

Construct out your content material calendar utilizing the concepts you generate with Subject Analysis. To make sure you cowl all related matters. After which assign them to writers. Based mostly on experience. 

10. Create a Detailed Content material Transient

A content material transient is a doc that communicates expectations to the freelancer. 

Content material briefs ought to embrace the next:

  • The purpose of the content material: The purpose of the content material could also be to show the viewers a couple of matter. Or promote a product. Embrace this data in your transient. So the freelance author can use the suitable tone of voice. And embrace the mandatory data.
  • What key phrases you’re concentrating on: Embrace your major key phrase. And secondary key phrases if relevant. Use the Key phrase Magic Software to establish what key phrases you need to goal.
  • What stage of the funnel you’re making an attempt to achieve: Is the goal of this particular web page to usher in new clients? Upsell clients engaged within the shopping for course of? Or enchantment to your established base of consumers?
  • Model voice: Hyperlink to your model information. And some other related documentation that may information a freelancer on adhering to model voice. 
  • Hyperlinks, statistics, or merchandise: Embrace particular data. Like inside hyperlinks, exterior hyperlinks, merchandise, or research findings. That you really want the author to incorporate.
  • Your competitors: Listing competing web sites or manufacturers the author ought to keep away from linking to within the content material. And embrace competitor hyperlinks to prime rating articles for a similar matter. 
  • Permitted sources: Embrace sources the author ought to hyperlink to. Like authorities or instructional web sites. Or sure subject-matter authorities inside your area of interest. 
  • Examples of related content material: Present examples of related content material in your website or associated websites that the author ought to emulate
  • Visuals you need the author to incorporate: Point out any photographs, whether or not they’re in-house infographics or photographs from an exterior supply, the author ought to embrace of their work. 

11. Implement High quality Management and Suggestions Mechanisms

Assessment outsourced content material to make sure it matches your model information, high quality requirements, and objectives.

This may be executed by an in-house editor. Or outsourced to an modifying associate. Or freelance editor.

Use third-party content material modifying instruments to evaluate search engine optimization potential and grammar. 

For instance, use Semrush’s search engine optimization Writing Assistant to research drafts for readability, search engine optimization, originality, and tone of voice.

An article outline and content score (based on readability, SEO, originality, and tone of voice) in SEO Writing Assistant tool

And use instruments like Grammarly to rapidly evaluation a freelancer’s writing mechanics. Many of those instruments provide free browser plugins. So you’ll be able to simply run a evaluation on a Google Doc to catch grammar and spelling errors. 

If the content material is on a distinct segment topic, think about having an skilled evaluation it for accuracy. In case your article is product or industry-specific, ask a related workforce member to evaluation it. 

This might help maintain high quality excessive. Irrespective of who writes your content material. 

Request Revisions

Comply with these finest practices to get essentially the most out of revision requests:

  • Clearly state revision necessities whereas hiring. Together with what number of rounds of revisions you require.
  • Get suggestions from related workforce members earlier than sending revision requests to the author
  • Be aware of phrase rely. For instance, should you ask the author so as to add one other part, it might enhance the phrase rely sufficient that it’s essential to pay extra. Relying in your contract’s cost phrases. 
  • Be particular together with your suggestions 
  • Give examples of what you might be in search of
  • Present actionable suggestions. To assist the author present the specified consequence. 

Incorporate Suggestions 

The easiest way to supply high quality outsourced work is to inform your freelancers what’s and isn’t working. 

Incorporate suggestions into your revision requests that specify any points. And the way the author ought to strategy them the subsequent time. 

Praise what they’re doing properly. So that they know to maintain doing it.

Should you’re noticing frequent issues with the standard of content material you’re receiving, strive

  • Creating coaching supplies for freelancers to work via earlier than they begin their first project
  • Revisiting freelancer pointers to make sure they adequately element expectations 
  • Revising content material briefs for thoroughness 
  • Switching freelancer platforms or outsourcing companies
  • Enhancing your freelancer vetting system 
  • Providing incentives for high-quality work

12. Observe Your Content material’s Success

As soon as your content material is revealed, begin monitoring outcomes. 

Use Google Analytics to observe site visitors and engagement.

Take a look at information like:

  • Search site visitors
  • Conversions
  • Time on web page
  • Click on-through-rate (CTR)
  • Bounce fee
Google Analytics dashboard showing average engagement time metric

Analyze your top-performing content material. That can assist you and your freelance workforce optimize the writing course of transferring ahead.

Platforms for Outsourcing Content material Writing

Listed below are some widespread platforms the place you’ll be able to supply freelance writers:


Upwork's homepage

Greatest for: People or groups with restricted budgets

Upwork affords a variety of expertise. Together with artistic writers. Podcast writers. And even speech writers. Choose the class you’re all for primarily based in your wants. Like grant writing. Or a weblog put up author. And examine writers’ portfolios. And charges. 

Should you discover a author you need to work with, choose the service bundle you need (if relevant). And pay for his or her companies. 

Alternatively, put up a job advert with your personal charges. And challenge particulars. Upwork writers can apply to your job. And also you’ll pay them via the platform.

The big expertise pool means it’s essential to put up a aggressive job to get consideration from prime writers. 


Results for content writing on Fiverr's website

Greatest for: People and groups with restricted budgets

Fiverr is a contract market that permits you to put up jobs that freelancers can bid on. 

Or you’ll be able to hunt down expertise on the platform. 

Fiverr isn’t a writing-specific platform. It’s a gig platform that connects freelancers from a variety of industries with patrons. This implies it’s possible you’ll must look tougher for the service supplier you need. 


Contently's homepage

Greatest for: B2B and B2C web sites with giant content material wants and excessive budgets

Contently is a cloud-based content material company that focuses on B2B and B2C content material. In alternate for a subscription payment, Contently will handle your outsourced content material. 

The platform is an efficient possibility for groups who need to outsource the complete content material creation course of. As Contently helps handle every little thing. From content material technique growth to writing.

Contently vets its content material writers and supplies useful assets. Together with coaching, webinars, documentation, and dwell help. This helps guarantee high-quality outcomes. 

Its subscription charges are distinctive to an organization’s wants. Request a quote to get pricing.


WriterAccess's homepage

Greatest for: People and companies of all sizes with various budgets 

WriterAccess is a freelancer platform that fees month-to-month subscription charges. 

The platform helps handle your content material outsourcing workflow. And affords totally different instruments for various subscriptions. All subscription ranges have entry to the WriterAccess author market. Together with a number of AI writing instruments and picture sourcing. 

There are two subscription fashions:

  • Platform: You pay a month-to-month subscription payment to make use of the WriterAccess platform. Then buy content material individually. There are 4 subscription ranges that adjust by approval time, workflow instruments, integrations, and extras. 
  • Managed companies: If you’d like WriterAccess to handle your content material creation course of, select this service. This contains author choice, expertise administration, platform integrations, picture curation, and extra. 

These are only a few of the largest platforms accessible for outsourcing content material writing. The very best match for you’ll rely upon the kind of expertise you’re in search of. And your finances. 

Maximize the Advantages of Content material Outsourcing

A profitable content material outsourcing technique requires ongoing planning, motion, and upkeep. Particularly should you’re managing a workforce of freelance writers.

Pace up the method with Subject Analysis. And use Key phrase Magic Software to establish goal key phrases. This may assist make sure you get high-quality, high-ranking content material. Each time. 

This put up was up to date in 2024. Excerpts from the unique article by Maria Raybould might stay.