How you can Attain New Audiences in 2025
The start of the brand new yr for many manufacturers means setting new targets for development.
For long-time established manufacturers meaning increasing into new and untapped markets. However reaching these new audiences requires extra than simply model ambition – it requires entry to the correct viewers knowledge to assist pave the way in which.
One of many quickest methods to uncover alternatives for viewers development is by analyzing your opponents’ audiences. By figuring out the teams they’ve captured that you simply haven’t, you’ll be able to perceive what it takes to attach with these audiences and win them over.
To exhibit how you are able to do this, we’ll use three model examples. In every instance we’ll present you learn how to use Viewers Intelligence, obtainable within the Semrush App Heart, to develop your personal viewers in 2025.
Be aware: This text was created with contributions from Jackie Davies from Audiense.
Instance 1: LEGO
LEGO has been round for over 90 years, and all through that point LEGO has principally been checked out as a “boy’s toy”, regardless of their efforts to create female-focused LEGO units.

In 2012 they’d some success with their “Buddies” LEGO assortment which was created with ladies in thoughts, and this grew their feminine viewers barely, however at this time the information exhibits that LEGO’s audience continues to be 71.26% male.

Earlier this yr they rolled out their largest marketing campaign “celebrating ladies and their artistic worlds”. It is apparent that rising their feminine viewers continues to be an enormous precedence of theirs, and can possible be a serious focus for the model within the new yr.

Mega Bloks is LEGO’s competitor, and has been round for about 30 years. What’s attention-grabbing is that though they promote a really comparable product, their viewers truly skews extra feminine:

This poses a chance for LEGO. To ensure that LEGO to develop their feminine viewers, they don’t have to look a lot additional than the Mega Bloks viewers. As a result of, right here’s an identical model who has been in a position to seize these feminine audiences who possible can be simply as concerned about taking part in with LEGO, if LEGO focused them utilizing an identical technique.
To focus on these feminine Mega Bloks audiences, LEGO should be taught what their pursuits are, how they behave on-line, and who they’re influenced by. All particulars can be utilized to create impactful advertisements which can be assured to resonate.
For instance, inside the Viewers Intelligence platform we are able to view the demographic, psychographic, persona and curiosity knowledge that inform us who this MegaBloks feminine viewers is at their core.
Right here can be the place the AI comes into play. The app makes use of synthetic intelligence to investigate shared pursuits and behaviors of and set up these affinity teams into clusters so that you can assessment.
The “Media Affinity” tab inside Viewers Intelligence shows the sorts of media this feminine Mega Bloks viewers loves. A wealthy perception right here is that they’re huge followers of JoJo Siwa’s YouTube channel.
So so as to get their product in entrance of this viewers, LEGO ought to run advert area on JoJo Siwa’s YouTube movies.

This is only one manner LEGO might use Viewers Intelligence to be taught from their opponents’ viewers, and seize a brand new goal demographic, rising their feminine buyer base in 2025.
Instance 2: Monster Vitality Drink
Once you consider Monster Vitality Drinks you most likely take into consideration their viewers of Players or BMX Bikers. This has been their target market for a very long time; these “male gamer and sports activities followers” varieties.
You may see once we take a look at their audience that these are the sorts of clusters that floor:


Monster’s advertisements additionally replicate this; that they’re used to focus on this gamer viewers.

However Monster has now expanded their power drink providing to incorporate low calorie and zero sugar options, and so they have gone with a extra female packaging type suggesting they need to broaden their viewers outdoors of this gamer or sports activities participant life-style, and in the direction of a extra feminine health targeted viewers.

If that is certainly the case, the best manner to do that can be to look to a competitor who has already paved the way in which.
CELSIUS Vitality Drinksis one model that has already managed to seize an viewers of “Well being & Health” people who’re on the lookout for this zero sugar, low calorie power drink choice to eat earlier than the health club or a busy day on the go.
We will see proof of this within the advertisements they create and the clusters that floor inside their very own audience:


All Monster has to do on this state of affairs is use Viewers Intelligence to robotically floor a very powerful insights on this “Well being & Health” cluster akin to their high pursuits and influencers, their defining demographic knowledge, and the way they self-describe; all knowledge wanted to focus on and seize them successfully.
For an viewers of “Well being & Health” followers, the best option to attain them might be via the health influencers they observe and belief.
Throughout the CELSIUS Viewers insights report, Monster can entry their checklist of high influencers just like the one we see under:

Monster can then start to associate with these identical influencers to advertise Monster Vitality Drink’s new line of “more healthy” power drink merchandise.
It is a data-backed, assured option to put their product in entrance of this “Well being & Health” viewers and finally develop their attain.
Instance 3: Netflix
Lately, Netflix has been trying to expand into the gaming scene.

They’ve launched over 100 recreation titles to their streaming service since November 2021, and so they nonetheless have massive plans to develop this part of their enterprise. They need to consider there may be nonetheless loads of alternative for development.
Based on Netflix’s Viewers Intelligence report, “Gaming” is at the moment only one small part of their total audience:

As a way to develop this viewers, they should know learn how to goal them extra successfully. Within the gaming world there are a whole lot of various sub-communities of avid gamers, all of which must be marketed otherwise.
Twitch is a web based gaming streaming service with 36 million month-to-month customers.
They’re an ideal useful resource for Netflix, who can analyze their viewers of avid gamers and determine the very best methods to focus on them.
If we take a look at Twitch’s Viewers Intelligence report, you’ll be able to see quite a lot of totally different gamer varieties inside the Twitch audience:

Netflix might use the small print on every cluster to construct out comparable gaming audiences inside their social advert platforms (ie. by age, gender, distinctive pursuits and key phrases) to focus on these audiences straight.
It is a nice instance of a model getting into a brand new market (from TV and Film streaming to Gaming) that might use the assistance of Viewers Intelligence to focus on these net-new viewers teams.
Attain New Audiences in 2025
Increasing into new audiences is important for established manufacturers to see development in 2025. However rising an viewers calls for data-driven methods.
By “trying over the fence” and leveraging the Viewers Intelligence app within the SEMRUSH app heart manufacturers can uncover the insights they should determine untapped audiences and craft campaigns that resonate with them.
Whether or not it is the instance of LEGO making an attempt to draw a brand new feminine viewers, Monster concentrating on a brand new life-style group, or Netflix connecting with an entire net-new viewers of avid gamers – the important thing to rising your viewers is knowing them deeply sufficient to interact with them successfully.
With Viewers insights at your fingertips breaking into these new markets turns into achievable, and scalable – attempt it at this time.