Google launches instrument to simplify Enhanced Conversions setup
Google rolled out a Chrome extension designed to assist advertisers troubleshoot their Enhanced Conversions setup known as EC Help.
Why we care. Enhanced Conversions are essential for bettering Google Adverts efficiency, however setting them up appropriately generally is a problem.
The way it works:
- Advertisers set up the EC Help Chrome extension
- They run a check conversion on their web site
- EC Help identifies potential points and instructed subsequent steps
Between the traces. This instrument displays Google’s efforts to make superior promoting options extra accessible to a broader vary of customers.
What advertisers suppose. We first noticed this replace on Head of PPC, Scott Carruthers’ LinkedIn
I ran a ballot on X to gauge how difficult persons are discovering establishing Enhanced Conversions. Not everybody finds it cumbersome. The quantity of complexity is said to the structure of a web site, in keeping with a number of sources. Boris Beceric and Rob P commented on X:
The large image. Enhanced Conversions enable advertisers to ship hashed first-party conversion information to Google, powering instruments like Good Bidding, for higher advert efficiency.
The place to get it. The EC Help Chrome extension is on the market for download now.
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Concerning the writer
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and extra.
In 2008, Anu’s profession began with
delivering digital advertising campaigns (principally however not solely Paid Search) by constructing methods, maximising ROI, automating repetitive processes and bringing effectivity from each a part of advertising departments by inspiring management each on company, shopper and advertising tech aspect.
Exterior enhancing Search Engine Land article she is the founding father of PPC networking occasion – PPC Reside, host of weekly podcast PPCChat Roundup, and brand evangelist at ClickTech.
She can also be a global speaker with a few of the phases she has offered on being SMX (US), SMX (Munich), Buddies of Search (Amsterdam), brightonSEO, The Advertising Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Reside, AdWorld Expertise (Bologna) and extra.
