CDPs stop your knowledge from happening the drain

Structured data

Buyer Knowledge Platforms (CDPs) are right here to remain and have develop into vital component of the martech stack.

The newest MarTech Intelligence Report, Buyer Knowledge Platforms: A Marketer’s Information, discovered that curiosity in CDPs elevated 32% final yr. Many respondents listed CDPs as a high-priority expertise funding. Nonetheless, in response to Forrester, practically 90% of entrepreneurs say their CDP doesn’t meet their wants.

So the place can we go from right here?

Register and attend “Data Down the Drain? CDPs Bring Value to an Underutilized Asset,” offered by BlueConic.

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In regards to the creator

Cynthia Ramsaran

Cynthia Ramsaran is director of customized content material at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over 20 years of editorial/content material advertising expertise, Cynthia’s experience spans the advertising, expertise, finance, manufacturing and gaming industries. She was a author/producer for and produced thought management for KPMG. Cynthia hails from Queens, NY and earned her Bachelor’s and MBA from St. John’s College.