15 greatest teaser e-mail marketing campaign examples — Stripo.e-mail

Promo and new product announcement emails could be actually cool and efficient, however we’re going to let you know the best way to change into much more attention-grabbing to your clients by way of teaser e-mail campaigns.

What are teaser e-mail campaigns?

What does a teaser e-mail imply? With emails of this type, you create intrigue and construct hype on your merchandise and occasions with out sharing a lot details about them.

This sort of advertising e-mail lets clients know that one thing new is coming, intrigues them, builds anticipation, and generates curiosity, in order that they need to be taught all the main points about it. The duty of an e-mail marketer is to create such a teaser announcement e-mail that your clients sit up for the subsequent emails by which all the data will seem.

Later within the article, we present how e-mail entrepreneurs from totally different corporations managed to deal with this process.

(Supply: Photoxels, e-mail by Olympus)

Thus, teaser e-mail campaigns assist a enterprise obtain the next targets:

• generate buzz and construct pleasure in regards to the launch of a brand new product;
• create curiosity in new merchandise or upcoming occasions;
• drive web site site visitors by reminding clients about your services and providing new ones;
• improve gross sales of a brand new product after its launch because of intrigue and anticipation;
• information subscribers from curiosity to conversion by growing engagement.

How will you make an efficient teaser e-mail marketing campaign and natively embody it in your e-mail advertising technique? See the methods under and be taught from one of the best — getting impressed by one of the best examples.

Technique for profitable teaser e-mail campaigns

Actually, previous to operating any marketing campaign, you need to completely suppose the technique by way of. With teaser emails, we normally attempt to announce three issues; due to this fact, you can be coping with one in all three sorts of teaser campaigns:

1. Teaser e-mail marketing campaign for upcoming gross sales

Undoubtedly, that is the most typical product teaser e-mail marketing campaign. Upcoming promotions could be devoted to any vacation, like Christmas or Black Friday. Any on-line retailer or firm in any trade might check out one of these teaser e-mail.

Right here, chances are you’ll concentrate on the merchandise you might be about to chop costs of, on the quantity of low cost you supply, or on the date of a promotional supply. Some entrepreneurs suppose that including a countdown timer is sufficient when beginning a teaser marketing campaign about upcoming gross sales. However in reality, it’s not.

On common, it takes two emails for one of these teaser e-mail marketing campaign. The primary is used to announce the sale, and the second is used to remind clients in regards to the beginning date.

Usually, the primary one is shipped every week or only a day earlier than day X, and the second is shipped on day X.

But, chances are you’ll ship only one teaser e-mail marketing campaign in regards to the upcoming sale:

(Supply: Actually Good Emails)

2. Teaser e-mail marketing campaign for the upcoming launch

That is in all probability probably the most critical teaser e-mail marketing campaign, because it requires loads of consideration and energy. This sort of e-mail is usually carried out by corporations whose product releases are speculated to be long-awaited and aren’t launched typically — yearly or much less. 

In reality, a brand new product teaser e-mail is similar to a product launch announcement e-mail. Right here, we don’t reveal all of the options without delay; we do our greatest to “shed some thriller” about our product.

(Supply: Actually Good Emails)

Effectively… the main focus ought to positively be on the brand new product and on its distinctive cutting-edge options. Describe simply one after the other — don’t reveal all of the options in a single e-mail.

Additionally, present just a few extra options of the product or extra particulars concerning the discharge date in your web site. In every e-mail, ask your readers to go to it for extra data.

This is dependent upon what sort of product you might be selling this fashion and on how a lot time you’ve left till the product launch date. Usually, it takes from 2 to five “coming quickly” emails to construct anticipation and to develop it.

Actually, you will want to create a brand new touchdown web page.

Two to 4 months earlier than. Apple broadcasts the discharge of a brand new iPhone in June, though it’s launched in September/October. They reveal particulars simply one after the other. This attracts consideration to the model and makes its product launch go viral.

(Supply: Pinterest)

3. Teaser e-mail marketing campaign for a particular upcoming occasion

Are you about to open a brand new shopping center in your city? Or are you releasing a brand new film? You must positively inform your potential attendees about it.

There are two choices to concentrate on in a teaser e-mail for an upcoming occasion — the occasion date or the occasion itself. Actually, specializing in the date implies that you’ll solely inform your recipients in regards to the date and won’t inform them what will occur. In case you concentrate on the occasion itself, you point out the sort of occasion however don’t point out the date — till a particular second.

This is dependent upon how a lot time you’ve left — two to 5 could be nice. The primary one is to construct anticipation, the second, third, and fourth are to maintain it heat, and the fifth is to disclose your secret.

That is what Pixar despatched to its subscribers again in 2006 earlier than the cartoon’s launch:

(Supply: Pinterest)

All of us keep in mind that “Automobiles” introduced $10 billion to its producers, don’t we? Teasers actually work!

This relies. Normally, occasions like conferences, conferences with well-known individuals, and film releases are sometimes introduced 3–6 months previous to the occasion.

If you’re a web based retailer, chances are you’ll do it only a few weeks and even days earlier than the very occasion.

15 examples of teaser e-mail campaigns on your inspiration

In reality, there aren’t lots of them. Sadly, just a few corporations have come to this trick. But, it might be good to get impressed by one of the best teaser e-mail examples given under and begin your personal teaser e-mail marketing campaign.

1. Teaser e-mail from Mini Boden

Topic line: HARRY POTTER ⚡.

I do not know how an attire retailer can use the Harry Potter theme. This made me anticipate the subsequent e-mail from Mini Boden.

(Supply: Electronic mail from Mini Boden)

What’s so good about this teaser e-mail: Its design is ideal — mysterious and intriguing. 

2. Teaser e-mail from Mercedes

Topic line: The VISION EQS: A milestone in a brand new period for the auto.

Mercedes is aware of the best way to maintain the viewers’s curiosity and construct hype.

(Supply: Electronic mail from Mercedes-Benz)

What’s so good about this teaser e-mail: Mercedes shares an outlook of the automotive it’s going to launch subsequent yr. It offers a picture and an in depth description and provides a sneak peek of the upcoming product launch. 

3. Teaser e-mail from Birchbox

Topic line: Keep tuned.

That is one other nice instance of a teaser e-mail marketing campaign with a concentrate on time supplied by Birchbox.

(Supply: Electronic mail from Birchbox)

What’s so good about this teaser e-mail marketing campaign: Similar to Apple, Birchbox didn’t give too many particulars however talked about the total date and a photograph of the woman trying someplace apart as if seeing one thing actually thrilling and intriguing, which spiced up the “Keep tuned and get excited” inscription.

Nevertheless, to do that trick, the corporate needs to be well-known and have a excessive stage of credibility. Apple and Birchbox positive do.

Tesla Inc. additionally makes use of this trick to advertise new automotive releases and announce the beginning of the pre-order interval.

4. Teaser e-mail marketing campaign from Tom Raffield

Topic line: Guess the place we’re going.

We’ve already shared this e-mail instance with you by Tom Raffield in one in all our weblog posts. However it’s actually cool, and we’d like to spotlight it as soon as once more.

(Supply: Actually Good Emails)

What’s so good about this teaser e-mail: Not solely did this model puzzle its recipients about the place the Tom Raffield staff was going, nevertheless it additionally utilized interactive components so as to add much more intrigue to their e-mail.

The best way to make a teaser e-mail just like this one with Stripo utilizing key steps:

• drag a three-column construction into your teaser e-mail template;
• drop the Picture block into every column;
• add your first picture;
• toggle the “Rollover Impact” button to activate the rollover impact;
• add your secondary picture;

• do the identical for every column.

5. Teaser e-mail from Bobbi Brown

Topic line: The “It’s huge” collection.

Apple isn’t the one model that may intrigue its subscribers with teaser emails. Another corporations are good at it, too. Now that we’ve seen two nice examples above, we is probably not stunned by yet one more e-mail like this.

But, you want to try it so long as it continues:

(Supply: Pinterest)

“This. Begins. Now.” This e-mail was preceded by:

(Supply: Pinterest)

What’s so good about this teaser e-mail: This can be a sequence.

“Keep tuned for tomorrow” looks as if an excellent concept to make clients anticipate the subsequent marketing campaign.

6. Teaser e-mail from Apple

Topic line: Save the date.

Apple entrepreneurs know for positive the best way to create an ideal teaser e-mail marketing campaign. Apple merchandise, like iPhones, are probably the most awaited merchandise of the yr. Are they the one ones who produce good smartphones or smartwatches? Undoubtedly not — however their e-mail advertising teasers make us anticipate the product launch.

(Supply: Pinterest)

What’s so good about this teaser e-mail: They don’t inform us what’s about to occur however ask us to save lots of a particular date. No more information is required right here.

Be sure to have one thing actually particular to supply to justify clients’ belief.

7. Teaser marketing campaign from Porsche

Topic line: We’re bringing our imaginative and prescient to the street: Mission E turns into Taycan.

Sharing the main points of a brand new automotive with automotive fans feels like a good suggestion. Porsche is an 80-level skilled in teasing purchasers as a result of it doesn’t share any particulars in teaser emails; it simply reminds its purchasers that they’re engaged on a brand new automotive. The silhouette of a automotive hidden behind a veil raises even larger curiosity and curiosity amongst Porsche fans.

(Supply: Electronic mail from Porsche)

What’s so good about this teaser e-mail: Not solely did Porsche cover the main points of what its new automotive goes to seem like within the e-mail, nevertheless it additionally didn’t reveal particulars even within the video. 

8. Teaser e-mail from Samsung

Topic line: Be the primary to expertise it.

That feels like a very good cause to attend the presentation of a brand new product. Right here, they play on our want to be larger than others, stronger, to be the primary! Briefly, enchantment to self-importance.

(Supply: Electronic mail from Samsung)

Hurry up! As a result of just one individual could be the primary!

What’s so good about this teaser e-mail: There may be nothing superfluous or distracting — the intrigue stays. The fashionable shade palette and typography impress followers.

9. Teaser e-mail from the Resort Administration

Topic line: Can you retain a secret?

I’m unsure, however I might love to listen to it, although! How can I get to know what it’s all about?

(Supply: Pinterest)

What’s so good about this teaser e-mail: The Resort Administration didn’t point out what they’re about to alter. It may be something: inside design, new methods to entertain visitors, or new resorts someplace on the islands of the Mediterranean Sea.

Clients will love to hitch you!

10. Teaser e-mail from Havenly

Topic line: One thing new is coming to Havenly.

Simply one other nice instance of a teaser e-mail marketing campaign.

(Supply: Electronic mail from Havenly)

What’s so good about this teaser e-mail: I beloved its design, particularly the banner — and the truth that they requested recipients to examine their inboxes the next week.

11. Teaser e-mail marketing campaign from Dawn Seaweed

Topic line: One thing new is coming.

A brilliant teaser e-mail creates intrigue with the assistance of a fuzzy picture that doesn’t but permit us to see what awaits us. On the similar time, the model provides a reduction on different merchandise that you could benefit from proper now. That is positively the subsequent product launch that I sit up for.

(Supply: Actually Good Emails)

What’s so good about this teaser e-mail: The subscriber instantly sees all the data on one display screen: the promise of one thing new, the precise date, a reduction on all merchandise, and a CTA button.

12. Teaser e-mail marketing campaign from Blenders

Topic line: Get Prepared. It’s All Coming Collectively…

On this teaser e-mail, the model not solely attractively broadcasts {that a} new assortment will likely be launched quickly but additionally provides entry to it sooner or later earlier. Nice e-mail advertising technique! Take note of the CTA — it permits you to acquire contacts of those that are positively .

(Supply: Actually Good Emails)

What’s so good about this teaser e-mail: I actually appreciated the mix of colours within the e-mail format — the attention instantly sees essential data.

13. Teaser emai marketing campaign from Baublebar

Topic line: Our NFL Playoffs Sale Is Coming…

This e-mail has a reasonably easy design — the model, whose emails normally include engaging product photos of knickknack, creates a delicate announcement by sending an e-mail with solely the primary message on a plain background. It should be stated that this strategy stands out from their common promotional emails and will certainly appeal to consideration.

(Supply: Electronic mail from Baublebar)

What’s so good about this teaser e-mail: In such an e-mail, the copy involves the fore; due to this fact, each written phrase is essential. The model highlights the essential message with a noticeable font and colours and totally copes with the duty of attracting curiosity.

14. Teaser e-mail marketing campaign from Psycho Bunny

Topic line: Be the primary to know in regards to the new assortment.

Right here is one other instance of a profitable teaser e-mail marketing campaign about an upcoming garments’ assortment. Discover how the model intentionally makes use of unclear photos of clothes to first construct intrigue and solely then present all the data within the subsequent emails.

(Supply: MailCharts)

What’s so good about this teaser e-mail: Ready for spring is at all times thrilling. An e-mail design in spring colours will get into the temper of subscribers and prepares them for spring renewal together with nature.

15. Teaser e-mail marketing campaign from Comcast

Topic line: Mark your calendar 📅 Watchathon is coming!

To finish this inspiring assortment of emails, I selected a teaser e-mail asserting the brand new season of the well-known collection. Please word that this instance accommodates all one of the best practices which are written within the part about upcoming occasion emails. There’s a brilliant image, a sexy headline, an actual begin date, a countdown timer, and, most significantly, a wonderful product that thousands and thousands of subscribers are ready for.

(Supply: Actually Good Emails)

What’s so good about this teaser e-mail: I simply grew to become a fan of this call-to-action button design — the calendar icon and the slogan “You’ve bought plans” hit my coronary heart.

We’ve proven one of the best teaser e-mail campaigns to get you impressed to construct your personal. However how do you get recipients to see these emails? You construct highly effective topic traces.

The best way to write a teaser e-mail topic line

Allow us to at all times keep in mind that all of it begins with the marketing campaign’s message, which is rigorously expressed within the e-mail topic line, irrespective of how lovely your e-mail is. Some huge corporations can say, “Guess what it’s” or “Guess what’s inside?”, and it’ll work for them. Nevertheless, small corporations must battle for the next open fee.

Suggestions and methods for eye-catching teaser e-mail topic line

1. Use consideration set off phrases to arouse curiosity — “coming quickly,” “huge information,” “new product/assortment,” “secret,” and “one thing unbelievable.” Normally, all phrases with the phrase new embody an consideration mild within the mind — I need to discover out what’s there, the reader thinks.
2. Specify the date you need to add to the calendar — this fashion, subscribers gained’t miss the e-mail and gained’t put it apart to learn it later.
3. Don’t make your topic line too lengthy — the shorter, the extra intriguing. Intrigue at all times lurks in slight understatement.
4. Make it intriguing but clear. In case you’re not but an enormous model whose each new product is eagerly awaited, make it clear to the reader that there’s one thing thrilling ready for you inside.

Examples of teaser e-mail topic traces

All of the titles that we used for every instance within the earlier part are the actual topic traces.

On the lookout for a caption for a brand new product launch instance? Verify these ones out:

1. Psst… Coming Quickly — Monica Vinader.
2. Introducing Tease Crème Cloud ✨ — Victoria’s Secret.
3. Massive information to unbox — Monica Vinader. 
4. The Mermaid Tote Is FINALLY Right here — Brighton.
5. A Dream Come True — Victoria’s Secret.
6. The Taycan dream, nearer to actuality — Porsche.
7. It’s coming — Harry’s.
8. Coming quickly to your favourite display screen — The MarketingProfs Group.
9. For the First Time Ever — Chubbies.
10. Electrified at a New Stage — Porsche.

It’s value mentioning that you could additionally work on hidden preheader textual content. It may be like a continuation of the topic line.

The best way to use Stripo for a greater e-mail topic line

Any more, you may set preheader textual content and e-mail topics proper throughout the template with the Stripo editor. You may as well use GenAI to create your greatest e-mail topic line.

Click on the “Settings” button above the template you might be engaged on:

Greatest practices for profitable teaser e-mail campaigns

Aside from the artistic teaser marketing campaign concepts given above, we must always point out the next greatest practices:

1. Work in your teaser e-mail design — trying again on all of the teaser e-mail marketing campaign examples, we will say that the teaser e-mail design relies upon completely on the item of your focus. And right here, you don’t have any restrictions in any respect. The one rule is to make it eye-catching and actually intriguing. It will take you some time, however the outcomes will doubtless repay.
2. Work in your teaser e-mail copy — e-mail content material is a superb a part of a profitable teaser e-mail marketing campaign. Your catchy topic line, preheader, and e-mail copy ought to construct intrigue and want to get to know extra data and create urgency and FOMO.
3. Add the call-to-action (CTA) buttons in teasers — in e-mail campaigns like these, in case your e-mail is concentrated on a date, remember to embody the “Add to Calendar” button and just one single call-to-action button if the e-mail is concentrated on a product launch. 
4. Select the best time on your teaser emails — there’s no want to come back to this trick fairly often. Do it solely when you’ve one thing actually enormous to supply your purchasers!
5. One announcement at a time — dedicate your complete marketing campaign to at least one factor solely. Hold the main focus.
6. Use follow-up emails to succeed in the aim — advanced e-mail advertising isn’t restricted to a single announcement e-mail. Make sure to remind them about your supply once more, particularly on launch day.
7. Measure the effectiveness of teaser emails — use key efficiency indicators and metrics to trace success, equivalent to click-through charges and web site conversions.
8. Check and optimize — refine your teaser e-mail methods for fulfillment.

Wrapping up

Nonetheless questioning whether or not creating anticipation on your subscribers utilizing teaser emails is value it? Don’t even hesitate — simply take this glorious advertising software to work and complement your technique with it.

Listed below are the details to recollect for profitable teaser e-mail campaigns:

• begin getting ready teaser emails prematurely in order to not miss the right announcement dates and put together actually artistic campaigns;
• maintain the reader’s curiosity in creating teaser campaigns from a number of emails — first indicating the large information after which including particulars;
• take note of design and replica — take a look at examples of Stripo teaser e-mail templates for inspiration.

Use inspiring examples and suggestions that you simply like, and your subscribers will certainly be delighted along with your teaser e-mail campaigns.